10 Steps to Vidcaster Success
Step 1: Define Success
It is important to clearly define your video strategy success before you being its implementation. Your success goals will affect your gallery organization, which features you take advantage of, and how you promote your site. Here are some examples of success goals:
- Send qualified leads to my sales team.
- Increase direct sales of my product.
- Receive revenue from my videos.
- Increase general brand awareness with social sharing counts and video engagement stats.
- Prove training knowledge retained.
Whatever your success goal is, make sure it is clearly defined at the beginning and ask your self at each step, "Am I working towards my goal?"
Step 2: Pick a Launch Date
Have a launch date in mind. The time you have to prepare your videos and gallery will determine how detailed or customized you can be at each step. Read through all of these steps and consider what resources you will need. You may need to alert those resources sooner rather than later to achieve an on time launch. Prior to gallery launch, you may want to turn a site password on for your account to keep any wandering viewers from seeing your gallery before it is ready. You can turn on a general site password under Settings --> General --> Site Privacy. If you are a Private Portal customer, you can turn on the advanced site privacy in this section.
Step 3: Grant Access to Your Team
Invite the people that will need access to the Admin of your account under Settings --> Users. This includes anyone who will need to upload and edit content, manage comment approval, customize your theme design, and or access video analytics. The "Site Owner" is the only user who has the ability to delete an Admin user.
Step 4: Theme Design
Customize the look and feel of your video gallery with the Theme Editor located under the Design tab and in the status bar at the top of your account. In the Theme Editor you can preview and select from many out of the box themes, select colors and upload logos, as well as access the HTML and CSS for greater customizations. Pull into your gallery code your main website's header and footer for a seamless viewer experience.
Step 5: Gallery Organization
Organize your gallery into categories that help drive your success goals. Think about how viewers will want to search for your videos. Vidcaster comes with two levels of organization, categories and subcategories. Tagging brings in a third way to group your content. Each theme includes a video search bar that makes it easy for viewers to dive directly into their desired content.
Step 6: Video Uploading
Add your videos to your gallery with file uploading and link imports for third party embeds. Simply click on the "Add a new video" button in the top left of the Admin. We offer large video library imports from YouTube, Brightcove, and Amazon S3.
Step 7: Video Configuration
Each video has an Edit page where you can add metadata like: title, summary, and tags. The Edit page is also where you can set a thumbnail, add in-video annotations, configure video privacy, and add a preview for gated content. If you will be using one of our Vidwall gating tools, Paywall and Leadwall, activate the feature under Settings --> General and build your gates in the appropriate sub-tab under Videos. How you configure your videos will depend largely on your success goals.
Step 8: Domain Set-up
Now that your video gallery is ready, migrate it to your company's domain. You can pick a subdomain like video.company.com or tv.company.com, or you can do a full domain like company.com. Here is an article on domain setup: http://support.vidcaster.com/custom-domains/. You will also want to optimize your gallery name and meta description under Settings --> General before you launch.
Step 9: Market Your Videos
Your site is ready to launch! If it is a public gallery, turn off the site password if you turned it on and tell the world about your videos! Vidcaster automatically submits your video site map to Google and gets your videos indexed. That is half the battle. In order for search engines to consider your video urls important to rank high in search, they need to see high traffic coming from those urls. Email your contacts and get the word out. Make sure you are linking to your gallery and or specific videos on your main website. For additional traction in search rankings and traffic, get third party sites, like blogs and news venues, to link back to your content.
Step 10: Review the Analytics
Sit back and watch your video engagement roll in. Check out the Analytics tab for video stats and a Report Builder section with six downloadable reports. You can access Paywall and Leadwall details under their respective tabs. Use your findings to optimize future content and push your results further!